Let’s be honest. If you’re in this industry and are ever on Facebook, you know of Joshua Rhodes. Yes, the one that *types* like THIS! Since some people don’t understand how truly genius this is, let me explain. In the midst of hundreds of affiliate/marketing Facebook groups, thousands of members of each group, and hundreds of thousands of posts floating around, how many people are actually making their name stick? Truth is, unless they’re a major blogger, affiliate network, or a very large publisher, not many.
If you look at what Joshua is doing, he’s literally branding himself. By typing much, much differently than everyone else, his posts as well as his style stands out. By being different, he is essentially creating brand recognition for himself. As marketers, you don’t always want to go with what’s working best or what the normal is, by simply mixing things up and standing out you can greatly increase the attention you receive from consumers and other businesses alike.