For those of you who haven’t attended one of Darren’s events….you’re missing out, enough said.
“Affiliate Ball New York ASE signs a Beastie Boy, Ice-T & Coco”
There is big news and a lot of hype swirling around the Affiliate Ball. Neverblue stepped up their marketing game by securing the “title” sponsorship for this event and will now have the appropriate nomenclature of “Neverblue Presents The Affiliate Ball”.
Team Neverblue released the following statement, “Neverblue is very excited to announce that we are the Title Sponsor for Affiliate Ball happening on August 13th. This will be THE best party in town and Ice & Coco with Mix Master Mike will be a huge hit! We look forward to entertaining the massive affiliate base that is attending Affiliate Summit East and look forward to meeting all of you at this legendary party. “
Darren Blatt, promoter and organizer of the Affiliate Ball, says he wanted the perfect New York party. This year’s party is expected to have over 2,500 invited guests of the Affiliate Summit, as it is THE official party on Monday night. Blatt changed venues so that the VIP’s can experience an outdoor, rooftop VIP area which can support over 500 of the industry’s movers and shakers. The VIP area will have a “hipster orchestra” featuring the music of:
Nirvana, The Strokes, Black Keys and more.
Keeping the New York vibe in tact again this year, the Affiliate Ball has retained MixMaster Mike, the legendary DJ of the Beastie Boys to perform over a 90 minute set. As always you can be assured that the Ball will have lots of surprise guests. Last years party was featured on TMZ when hip hop legends Kurtis Blow, Grandmaster Caz and Dougie Fresh jumped on stage to perform.
Ice T and Coco have one of the biggest shows on cable TV right now. Ice T is also currently starring in another show on NBC, “Law And Order”.
“Ice has hosted a couple of my events years ago. Not only is he a consummate professional, he’s a very cool person. We plan on having Ice and his beautiful wife, Coco, walking around the crowd to shake hands, take pictures with our guests, and host the entire night on stage. Not only are they hosting the party, but they will be PARTYING with us all night long!”
You can RSVP now for this legendary event on their website, http://affiliateball.com/registration.html
This Affiliate Ball is always happy to welcome more sponsors on board. If interested, please email info@affiliateball.com
Other early bird sponsors include: PeerFly, SellHealth, EDK Innovations, ProfitKingsMedia, Scrubkit & Critical.net
As some of you know, I’ll be hosting a webinar on media buying and general compliance tips tomorrow, May 15th 2012 at 2:00 PM PST until 4:00 PM PST. Steve from SiteScout will be joining in as well, so get your questions ready for the Q&A! Registration link is below https://www3.gotomeeting.com/
May 12
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How Much Does It Cost To Media Buy?
Easily the most asked question I receive on a day to day basis is “How much money do I need to start media buying?” I can honestly say that the answer varies on a number of things.
Work Ethic
Let’s be honest. Some guys are willing to work their asses off to get started while some will expect things to be almost handed to them. The guys who are willing to work their asses off are miles ahead of those expecting to hit the jackpot on their first campaign.
Research
Do you expect to fire up your first media buy based off of what one guy said and be profitable? If so, I hate to tell you, but you’re foolish. If you go into your first media buy and do ACTUAL research, guess what? You’ll spend a LOT less on testing than the guy who just threw $500 into SiteScout and randomly added sites.
Simple Business Knowledge
The average affiliate might think that it’s absurd to pay for help and that everyone that pays are sheeple. Same goes for being willing to lose some money to test. If you think about it from a businessman’s standpoint, you are making INVESTMENTS. If you spend $1,000 on a media buy and generate $300 in revenue, did you lose $700? Technically, yes, but that was money you spent on data. As a marketer, having access to proper data is just as good as having money in your pocket. My advice? Quit being afraid to spend money. A) You’ll never know until you try. B) Why be afraid to invest in the best investment out there? Yourself.
When it comes to media buying, the more money you have the better obviously. But for what money you don’t have, you can absolutely make up for it with a solid work ethic, educated research, and simple business knowledge.
